Be intentional. Create for the outcome and world you desire.

—Candi Luciano


I believe

I believe we can design for the outcome we desire.

I believe in a collaborative, creative, purpose and performance-driven culture.

I believe people care when they believe you do.

I believe who you choose to co-create with matters.


My why

To co-create and have a positive impact on the lives of others by intentionally designing for a mutual outcome.

To change the world for small business success by advocating intentional creative thinking.

To create positive impact as others hire me to bring value to their purpose.


See creating in action


My how

Organize to create space for innovative thinking.

Choose to co-create with those that align to a collective why.

Choose to invest in those who choose to invest in creating a new future.

Challenge the status quo by asking questions.

Align to or co-create a vision that motivates people by connecting their value to the purpose.

Execute to a plan and communicate with clarity.

Be bold, dream and harness the native genius in everyone.

Inspire everyone to stay optimistic and celebrate success throughout their journey together.