Jess Pettitt
Keynote Speaker, MEd, MBA, CSP

Custom Brand & Visual Identity System

Jess Pettitt is a keynote speaker known for her honest, human approach to navigating complexity, culture, and real-world leadership challenges. As her work evolved, we partnered to bring that voice to life through a highly custom visual identity system designed to feel as real and recognizable as she is on stage. Through our Speaker Story Arc framework, we created a cohesive brand ecosystem spanning a refined speaker kit, keynote presentation slides, logo design, a fully custom illustration library, and supporting collateral. Each element is intentionally designed to reflect her direct, relatable style while standing apart from traditional, corporate speaker branding.

The result is a bold, unmistakable brand presence that feels like Jess… real, human, and built to connect.

Services: Speaker Kit Design, Keynote Presentation Design, Logo Design, Custom Illustration Library, Collateral Design